For the last couple of months, forecasters have been predicting that 2012 would be a better year for Madison Avenue and media companies as more markets increased advertising budgets. Some big companies who are going to step up spending include Coca-Cola, Kraft Foods, PepsiCo, and Proctor & Gamble. This article was written by Stuart Elliott.
http://www.nytimes.com/2012/02/21/business/media/marketing-budgets-rise-for-some-giants.html?scp=9&sq=marketing&st=cse
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