A Look at Why Consumers Are Using Prepaid Debit Cards

In 2009, consumers loaded roughly $29 billion on such cards, which are especially popular with young adults and those considered underbanked — meaning they have little access to mainstream financial institutions like banks. But by next year, that amount is expected to reach $202 billion, according to an estimate cited in a report from an arm of the Pew Charitable Trusts. Even the budgeting guru Suze Orman is marketing a prepaid card. This article was written by Ann Carrns. 

http://bucks.blogs.nytimes.com/2012/04/12/a-look-at-why-consumers-are-using-prepaid-debit-cards/?scp=41&sq=marketing&st=cse