I found this article interesting. It touches on adults and how they tend to stay away from orthodontists. This article tries to find way to market adult customers to getting dental care. This article was written by Andrew Adam Newman.
http://www.nytimes.com/2012/02/02/business/media/orthodontists-market-to-adults-seeking-prettier-smiles.html?scp=9&sq=marketing&st=cse
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