Ads for Method Celebrate the Madness

The brand Method plans to introduce a campaign that carries the upbeat theme "Clean happy." The centerpiece of the campaign is a brand anthem video clip that runs more than two minutes, which can be watched on Facebook and Youtube. Method is known for offbeat ads for its line of eco-friendly household products. This article was written by Stuart Elliott. 

http://www.nytimes.com/2012/03/12/business/media/ads-for-method-celebrate-the-madness-campaign-spotlight.html?scp=30&sq=marketing&st=cse

Another Agency Joins the Hot Field of Shopper Marketing

Shopper marketing includes tactics at the point of sale; such as displays coupons and free sampling. These tactics are gaining favor as a complement to the efforts to reach consumers before they even enter the store. Team Enterprises is another agency who is joining this field. Steve Groth, a partner at Team Enterprises, said, "The game is being won or lost for clients at retail. We've had the nucleus of a shopper marketing group for some time, and we wanted to super-charge those capabilities." This article was written by Stuart Elliot. 

http://mediadecoder.blogs.nytimes.com/2012/02/22/another-agency-joins-the-hot-field-of-shopper-marketing/?scp=25&sq=marketing&st=cse

Marketers Promoting a Granola Bar Hit the Trails in National Parks

Nature Valley is telling consumers to take a hike, but in a good way. They launched a new website which users will zoom in on maps of parks to panoramically view individual trails. This Web site is called Nature Valley Trail View. Scott Baldwin, senior marketing manager for Nature Valley said, "Supporting lifestyle causes that your customers care about is what's going to keep them loyal to you, and when they have a choice maybe they'll choose you." This article was written by Andrew Newman. 

http://www.nytimes.com/2012/03/08/business/media/virtual-hikes-promote-nature-valley-granola-bars.html?scp=19&sq=marketing&st=cse

Marketing Budgets Rise for Some Giants

For the last couple of months, forecasters have been predicting that 2012 would be a better year for Madison Avenue and media companies as more markets increased advertising budgets. Some big companies who are going to step up spending include Coca-Cola, Kraft Foods, PepsiCo, and Proctor & Gamble. This article was written by Stuart Elliott.

http://www.nytimes.com/2012/02/21/business/media/marketing-budgets-rise-for-some-giants.html?scp=9&sq=marketing&st=cse

New iPad: A Polishing of the Old

Apple's new iPad will be in stores this friday. Apple already came out with two previous versions, but chose to call this new one: the iPad. When asked about the name senior vice president for marketing Phil Schiller said, "That would have been too predictable." He is referring to simply naming this new device iPad 3.

http://www.nytimes.com/2012/03/15/technology/personaltech/the-new-ipad-is-much-the-same-only-better.html?scp=6&sq=marketing&st=cse

Ad Campaign for Marines Cites Chaos as a Job Perk

This article tries to solve the current problem of being a military recruiter. The war in Iraq is over and military recruiters are trying to find new ways to market their product. The Marine Corps thinks it has the answer: focus on something the world has in endless supply --- chaos. This article was written by James Dao


http://www.nytimes.com/2012/03/10/us/marines-marketing-campaign-uses-chaos-as-a-selling-point.html?_r=1&scp=2&sq=marketing&st=cse