Another Agency Joins the Hot Field of Shopper Marketing

Shopper marketing includes tactics at the point of sale; such as displays coupons and free sampling. These tactics are gaining favor as a complement to the efforts to reach consumers before they even enter the store. Team Enterprises is another agency who is joining this field. Steve Groth, a partner at Team Enterprises, said, "The game is being won or lost for clients at retail. We've had the nucleus of a shopper marketing group for some time, and we wanted to super-charge those capabilities." This article was written by Stuart Elliot. 

http://mediadecoder.blogs.nytimes.com/2012/02/22/another-agency-joins-the-hot-field-of-shopper-marketing/?scp=25&sq=marketing&st=cse