Thursday, March 15, 2012
Another Agency Joins the Hot Field of Shopper Marketing
Shopper marketing includes tactics at the point of sale; such as displays coupons and free sampling. These tactics are gaining favor as a complement to the efforts to reach consumers before they even enter the store. Team Enterprises is another agency who is joining this field. Steve Groth, a partner at Team Enterprises, said, "The game is being won or lost for clients at retail. We've had the nucleus of a shopper marketing group for some time, and we wanted to super-charge those capabilities." This article was written by Stuart Elliot.