Marketers Promoting a Granola Bar Hit the Trails in National Parks

Nature Valley is telling consumers to take a hike, but in a good way. They launched a new website which users will zoom in on maps of parks to panoramically view individual trails. This Web site is called Nature Valley Trail View. Scott Baldwin, senior marketing manager for Nature Valley said, "Supporting lifestyle causes that your customers care about is what's going to keep them loyal to you, and when they have a choice maybe they'll choose you." This article was written by Andrew Newman. 

http://www.nytimes.com/2012/03/08/business/media/virtual-hikes-promote-nature-valley-granola-bars.html?scp=19&sq=marketing&st=cse