Ads for Method Celebrate the Madness

The brand Method plans to introduce a campaign that carries the upbeat theme "Clean happy." The centerpiece of the campaign is a brand anthem video clip that runs more than two minutes, which can be watched on Facebook and Youtube. Method is known for offbeat ads for its line of eco-friendly household products. This article was written by Stuart Elliott. 

http://www.nytimes.com/2012/03/12/business/media/ads-for-method-celebrate-the-madness-campaign-spotlight.html?scp=30&sq=marketing&st=cse