Hot sauce was the topic pertaining to this article. The two sauces that are competing this year for the Super Bowl is Tabasco and Franks. This article talks about each marketing approach and the way that the competition is heating up.
http://www.nytimes.com/2012/01/30/business/media/tabasco-and-franks-redhot-in-a-buffalo-wing-sauce-duel.html?scp=10&sq=marketing&st=cse
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