Diet Pepsi and Dr Pepper Roll Out Aggressive New Campaigns

This interesting article describes how competitive the soft drink industry is. This article focuses on two brands. Pepsi and Dr. Pepper discuss their new ideas and how they believe these ideas will help sell more of their products. This article was written by Stuart Elliot.

http://mediadecoder.blogs.nytimes.com/2012/01/06/diet-pepsi-and-dr-pepper-roll-out-aggressive-new-campaigns/?scp=14&sq=marketing&st=cse