This article contains the concern of maketing to teenagers. The article talks about technology and how this generation of kids are so technologically advanced compared to older generations. It specifically focuses on sports and includes ESPN.
http://www.nytimes.com/2012/02/01/sports/the-whistle-hopes-to-be-sports-media-destination-for-children.html?_r=1&scp=3&sq=marketing&st=cse
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