New iPad: A Polishing of the Old

Apple's new iPad will be in stores this friday. Apple already came out with two previous versions, but chose to call this new one: the iPad. When asked about the name senior vice president for marketing Phil Schiller said, "That would have been too predictable." He is referring to simply naming this new device iPad 3.

http://www.nytimes.com/2012/03/15/technology/personaltech/the-new-ipad-is-much-the-same-only-better.html?scp=6&sq=marketing&st=cse

Ad Campaign for Marines Cites Chaos as a Job Perk

This article tries to solve the current problem of being a military recruiter. The war in Iraq is over and military recruiters are trying to find new ways to market their product. The Marine Corps thinks it has the answer: focus on something the world has in endless supply --- chaos. This article was written by James Dao


http://www.nytimes.com/2012/03/10/us/marines-marketing-campaign-uses-chaos-as-a-selling-point.html?_r=1&scp=2&sq=marketing&st=cse

The Pregame Show (of Commercials) Begins

The growing interest about the Super Bowl commercials rises each year. To get people excited and to attract viewers to watch the commercials, marketers tease these commercials. They show a little preview to what the viewer can expect out of the highly anticipated commercials. This article was written by Stuart Elliot.

http://www.nytimes.com/2012/01/24/business/media/marketers-tease-super-bowl-commercials.html?scp=18&sq=marketing&st=cse

Diet Pepsi and Dr Pepper Roll Out Aggressive New Campaigns

This interesting article describes how competitive the soft drink industry is. This article focuses on two brands. Pepsi and Dr. Pepper discuss their new ideas and how they believe these ideas will help sell more of their products. This article was written by Stuart Elliot.

http://mediadecoder.blogs.nytimes.com/2012/01/06/diet-pepsi-and-dr-pepper-roll-out-aggressive-new-campaigns/?scp=14&sq=marketing&st=cse

Rival Hot Sauce Makers in a Duel for Attention

Hot sauce was the topic pertaining to this article. The two sauces that are competing this year for the Super Bowl is Tabasco and Franks. This article talks about each marketing approach and the way that the competition is heating up.

http://www.nytimes.com/2012/01/30/business/media/tabasco-and-franks-redhot-in-a-buffalo-wing-sauce-duel.html?scp=10&sq=marketing&st=cse

Orthodontists Market to Adults Seeking Prettier Smiles

I found this article interesting. It touches on adults and how they tend to stay away from orthodontists. This article tries to find way to market adult customers to getting dental care. This article was written by Andrew Adam Newman.

http://www.nytimes.com/2012/02/02/business/media/orthodontists-market-to-adults-seeking-prettier-smiles.html?scp=9&sq=marketing&st=cse

Marketing to Young Fans on Their Technology Level

This article contains the concern of maketing to teenagers. The article talks about technology and how this generation of kids are so technologically advanced compared to older generations. It specifically focuses on sports and includes ESPN.

http://www.nytimes.com/2012/02/01/sports/the-whistle-hopes-to-be-sports-media-destination-for-children.html?_r=1&scp=3&sq=marketing&st=cse