On Wall St., Keeping a Tight Rein on Twitter

That dash of market analysis on Twitter wasn’t an impromptu thought from an investor. It was a prewritten post, taken from a library of 140-character messages that had been approved by the compliance department of Morgan Stanley and sent out by financial advisers at Morgan Stanley Smith Barney. This article was written by William Alden. 

http://dealbook.nytimes.com/2012/03/21/on-wall-st-keeping-a-tight-rein-on-twitter/?scp=50&sq=marketing&st=cse

Morning Take-Out

With sales under pressure, traditional retailers, which have struggled to establish a unique online identity, are trying to tap into the innovative, fast-paced start-up mentality. At the other end of the spectrum, young Internet companies, facing fierce competition and the limits of their growth, are warming to deals with industry giants that have substantial resources and significant distribution outlets. This article was written by William Alden.

Guillen Era Begins in Earnest

It is the official kickoff of the Miami Marlins’ Ozzie Guillen era because Guillen really hasn’t arrived somewhere until he irks large amounts of people. Everyone knew this would happen. Even the Marlins’ owners knew this would happen as they were handing him a four-year, $10 million contract in the off-season. But they will tell you today they never expected this to happen. Pledging allegiance to Fidel Castro? In Miami? Guillen might as well have taken the Marlins’ marketing plan and set it on fire. Or stood at the door to the new stadium before the home opener spitting at the fans as they entered. This article was written by Lynn Zinser. 

http://www.nytimes.com/2012/04/11/sports/ozzie-guillen-speaks-apology-to-follow-leading-off.html?scp=48&sq=marketing&st=cse

Etch A Sketch Starts Its Own Campaign

The maker of Etch A Sketch is trying to put a positive spin on its status as a political insult with a new advertisement campaign. “Etch A Sketch is a lot like politics,” reads one ad. “There’s a lot of gray area.” This article was written by Sarah Wheaton. 

http://thecaucus.blogs.nytimes.com/2012/03/29/etch-a-sketch-starts-its-own-campaign/?scp=44&sq=marketing&st=cse

Parents’ Fight With Apple Over ‘Bait Apps’ Moves Forward

Is Apple doing enough to protect parents’ wallets from their own children? That seems to be the debate that has been brewing in a year-old lawsuit related to iPhone apps and the purchasing mechanisms inside them. In the latest episode of the case, a federal judge denied Apple’s request for a dismissal of a class-action lawsuit filed last April by parents concerned about “bait apps” — apps that are free downloads but include their own ministores to buy virtual goods. This article was written by Brian Chen. 

http://bits.blogs.nytimes.com/2012/04/13/apple-bait-apps/?scp=42&sq=marketing&st=cse

A Look at Why Consumers Are Using Prepaid Debit Cards

In 2009, consumers loaded roughly $29 billion on such cards, which are especially popular with young adults and those considered underbanked — meaning they have little access to mainstream financial institutions like banks. But by next year, that amount is expected to reach $202 billion, according to an estimate cited in a report from an arm of the Pew Charitable Trusts. Even the budgeting guru Suze Orman is marketing a prepaid card. This article was written by Ann Carrns. 

http://bucks.blogs.nytimes.com/2012/04/12/a-look-at-why-consumers-are-using-prepaid-debit-cards/?scp=41&sq=marketing&st=cse

Denny’s Uses Web Series to Speak to Young Adults

The commercials showing now for Denny’s depict homey restaurants where waitresses call customers “Hon” and feature the slogan “America’s Diner Is Always Open.” The campaign, by Gotham, New York, part of the Interpublic Group of Companies, is humorous but far from edgy, befitting a family restaurant. But in an effort to pitch Denny’s to consumers aged 18 to 25, the company is producing a Web series that strikes a decidedly more provocative tone. This article was written by Andrew Newman.

http://www.nytimes.com/2012/04/11/business/media/dennys-uses-web-series-to-speak-to-young-adults.html?scp=38&sq=marketing&st=cse

How "Hunger Games" Built Up Must See Fever

This article talks about the brand new movie The Hunger Games. It is currently the #1 movie in America. This article talks about how rare it was for the movie to be doing this well with the lack of funds it had to market the movie itself.

http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?scp=32&sq=marketing&st=cse&gwh=600002E086B1F79C979560B3BE3EAE6B

Madonna’s Sprint to No. 1 Has Made the Fall Even Harder

Last week, Madonna was on top of the world. Her latest album, “MDNA” (Interscope), opened at No. 1 on the Billboard charts, becoming her eighth release to reach the summit — among female performers, she is second only to Barbra Streisand, who has nine No. 1s. This article explains the new ways she has been marketing her music. This article was written by Ben Sisario.


http://mediadecoder.blogs.nytimes.com/2012/04/11/after-a-sprint-to-no-1-madonnas-album-suffers-a-sharp-2nd-week-drop/?scp=30&sq=marketing&st=cse

Coupon Deals and the Search for New Customers

Putting aside the apparent arbitrariness of the 50 percent new customers or bust yardstick, DW raises a good point when he suggests businesses — to the extent they can figure it out — ought to consider carefully how many of their vouchers go to new customers. But, at least to look at the experiences of Acropolis and Urban Escape, that seems to be not a bottom line but just one element of a bigger, more complicated picture.
This article was written by David Freedman.


http://boss.blogs.nytimes.com/2012/04/13/coupon-deals-and-the-search-for-new-customers/?scp=29&sq=marketing&st=cse

J.&J. Fined $1.2 Billion in Drug Case

A judge in Arkansas ordered Johnson & Johnson and a subsidiary to pay more than $1.2 billion in fines on Wednesday, a day after a jury found that the companies had minimized or concealed the dangers associated with an antipsychotic drug. This article was interesting to me because I use some Johnson & Johnson products myself. This article was written by Katie Thomas. 


http://www.nytimes.com/2012/04/12/business/drug-giant-is-fined-1-2-billion-in-arkansas.html?scp=28&sq=marketing&st=cse

Luxury Stores Pull Out Mandarin Phrase Books to Make the Sale

Over five days in January, a group of visitors to New York was treated to a private concert with the pianist Lang Lang at the Montblanc store, cocktails and a fashion show attended by the designers Oscar de la Renta and Diane Von Furstenberg, and a tour of Estée Lauder’s original office. This article was written by Stephanie Clifford.


http://www.nytimes.com/2012/04/15/business/global/american-brands-seek-favor-with-wealthy-chinese-tourists.html?scp=26&sq=marketing&st=cse

Ace Marketing & Promotions Inc.

This was not so much of an article. It just broke down Ace Marketing & Promotions Inc. financial statements. The company seems to be doing well and will hopefully keep up the successful work.

http://topics.nytimes.com/top/news/business/companies/ace-marketing-and-promotions-inc/index.html?scp=25&sq=marketing&st=cse

Linsanity to Make Its Mark on Volvo Cars

Basketball has a new giant sensation. His name is Jeremy Lin, He came out of nowhere and now signed a marketing deal to the car company Volvo. This article was written by Richard S. Chang.

Bridal Hunger Games

This article explains how woman are trying to lose weight for their big day. This article talks about how people are watching their weight more heavily nowadays and how the food industry is constantly changing. This article was written by Linda Lee.

http://www.nytimes.com/2012/04/15/fashion/weddings/Losing-Weight-in-Time-for-the-Wedding.html?scp=16&sq=marketing&st=cse

The Amazing Matzo Stimulus

When Aron Streit started making matzo in 1916, unleavened bread was a serious growth business, at least on Manhattan’s Lower East Side. By the late 1920s, Streit could afford to build a special machine that mixed, kneaded and cooked dough. A decade later, his family added the cotton gin of kosher food — an automated conveyor belt with a Rube Goldberg-esque basket system that moved the matzo to a packaging area on a higher floor. They even opened a retail store next door that allowed customers to watch it in action. This article was written by Adam Davidson. 


http://www.nytimes.com/2012/04/15/magazine/the-amazing-matzo-stimulus.html?scp=9&sq=marketing%20&st=cse

Business Major Adds Marketing Deal to Major Title

This article talks about women golfers and their choice to skip college and go straight to professional golf. It talks about their sponsorship by companies and how they wear the companies logo while golfing. This article was written by Karen Crouse.

http://www.nytimes.com/2012/03/29/sports/golf/stacy-lewis-has-earned-business-degree-major-title-and-marketing-deal.html?_r=1&scp=7&sq=marketing%20&st=cse

Marketing Obesity to Children

This article attempts to market the downfall of obesity. There is a lot to change, and not as much help as we need in changing it. If we could find the political will to stop actually pushing foods foods on our children that we don’t want them to eat, that would be a start. This article was written by KJ Dell'Antonia.

Ads for Method Celebrate the Madness

The brand Method plans to introduce a campaign that carries the upbeat theme "Clean happy." The centerpiece of the campaign is a brand anthem video clip that runs more than two minutes, which can be watched on Facebook and Youtube. Method is known for offbeat ads for its line of eco-friendly household products. This article was written by Stuart Elliott. 

http://www.nytimes.com/2012/03/12/business/media/ads-for-method-celebrate-the-madness-campaign-spotlight.html?scp=30&sq=marketing&st=cse

Another Agency Joins the Hot Field of Shopper Marketing

Shopper marketing includes tactics at the point of sale; such as displays coupons and free sampling. These tactics are gaining favor as a complement to the efforts to reach consumers before they even enter the store. Team Enterprises is another agency who is joining this field. Steve Groth, a partner at Team Enterprises, said, "The game is being won or lost for clients at retail. We've had the nucleus of a shopper marketing group for some time, and we wanted to super-charge those capabilities." This article was written by Stuart Elliot. 

http://mediadecoder.blogs.nytimes.com/2012/02/22/another-agency-joins-the-hot-field-of-shopper-marketing/?scp=25&sq=marketing&st=cse

Marketers Promoting a Granola Bar Hit the Trails in National Parks

Nature Valley is telling consumers to take a hike, but in a good way. They launched a new website which users will zoom in on maps of parks to panoramically view individual trails. This Web site is called Nature Valley Trail View. Scott Baldwin, senior marketing manager for Nature Valley said, "Supporting lifestyle causes that your customers care about is what's going to keep them loyal to you, and when they have a choice maybe they'll choose you." This article was written by Andrew Newman. 

http://www.nytimes.com/2012/03/08/business/media/virtual-hikes-promote-nature-valley-granola-bars.html?scp=19&sq=marketing&st=cse

Marketing Budgets Rise for Some Giants

For the last couple of months, forecasters have been predicting that 2012 would be a better year for Madison Avenue and media companies as more markets increased advertising budgets. Some big companies who are going to step up spending include Coca-Cola, Kraft Foods, PepsiCo, and Proctor & Gamble. This article was written by Stuart Elliott.

http://www.nytimes.com/2012/02/21/business/media/marketing-budgets-rise-for-some-giants.html?scp=9&sq=marketing&st=cse

New iPad: A Polishing of the Old

Apple's new iPad will be in stores this friday. Apple already came out with two previous versions, but chose to call this new one: the iPad. When asked about the name senior vice president for marketing Phil Schiller said, "That would have been too predictable." He is referring to simply naming this new device iPad 3.

http://www.nytimes.com/2012/03/15/technology/personaltech/the-new-ipad-is-much-the-same-only-better.html?scp=6&sq=marketing&st=cse

Ad Campaign for Marines Cites Chaos as a Job Perk

This article tries to solve the current problem of being a military recruiter. The war in Iraq is over and military recruiters are trying to find new ways to market their product. The Marine Corps thinks it has the answer: focus on something the world has in endless supply --- chaos. This article was written by James Dao


http://www.nytimes.com/2012/03/10/us/marines-marketing-campaign-uses-chaos-as-a-selling-point.html?_r=1&scp=2&sq=marketing&st=cse

The Pregame Show (of Commercials) Begins

The growing interest about the Super Bowl commercials rises each year. To get people excited and to attract viewers to watch the commercials, marketers tease these commercials. They show a little preview to what the viewer can expect out of the highly anticipated commercials. This article was written by Stuart Elliot.

http://www.nytimes.com/2012/01/24/business/media/marketers-tease-super-bowl-commercials.html?scp=18&sq=marketing&st=cse

Diet Pepsi and Dr Pepper Roll Out Aggressive New Campaigns

This interesting article describes how competitive the soft drink industry is. This article focuses on two brands. Pepsi and Dr. Pepper discuss their new ideas and how they believe these ideas will help sell more of their products. This article was written by Stuart Elliot.

http://mediadecoder.blogs.nytimes.com/2012/01/06/diet-pepsi-and-dr-pepper-roll-out-aggressive-new-campaigns/?scp=14&sq=marketing&st=cse

Rival Hot Sauce Makers in a Duel for Attention

Hot sauce was the topic pertaining to this article. The two sauces that are competing this year for the Super Bowl is Tabasco and Franks. This article talks about each marketing approach and the way that the competition is heating up.

http://www.nytimes.com/2012/01/30/business/media/tabasco-and-franks-redhot-in-a-buffalo-wing-sauce-duel.html?scp=10&sq=marketing&st=cse

Orthodontists Market to Adults Seeking Prettier Smiles

I found this article interesting. It touches on adults and how they tend to stay away from orthodontists. This article tries to find way to market adult customers to getting dental care. This article was written by Andrew Adam Newman.

http://www.nytimes.com/2012/02/02/business/media/orthodontists-market-to-adults-seeking-prettier-smiles.html?scp=9&sq=marketing&st=cse

Marketing to Young Fans on Their Technology Level

This article contains the concern of maketing to teenagers. The article talks about technology and how this generation of kids are so technologically advanced compared to older generations. It specifically focuses on sports and includes ESPN.

http://www.nytimes.com/2012/02/01/sports/the-whistle-hopes-to-be-sports-media-destination-for-children.html?_r=1&scp=3&sq=marketing&st=cse

Marketers, Seeking Family Show, Hold Script Contest

This article from the NY Times displays how companies are marketing and creating awareness for their products. Frito-Lay and General Motors are allowing anyone to create a commercial for this upcoming Super Bowl. The winner gets their commercial aired on national television!


http://www.nytimes.com/2012/01/23/business/media/marketers-seeking-family-shows-hold-a-script-contest.html?_r=1&scp=3&sq=advertising%20and%20marketing&st=cse