Sunday, April 15, 2012

The Amazing Matzo Stimulus

When Aron Streit started making matzo in 1916, unleavened bread was a serious growth business, at least on Manhattan’s Lower East Side. By the late 1920s, Streit could afford to build a special machine that mixed, kneaded and cooked dough. A decade later, his family added the cotton gin of kosher food — an automated conveyor belt with a Rube Goldberg-esque basket system that moved the matzo to a packaging area on a higher floor. They even opened a retail store next door that allowed customers to watch it in action. This article was written by Adam Davidson. 


http://www.nytimes.com/2012/04/15/magazine/the-amazing-matzo-stimulus.html?scp=9&sq=marketing%20&st=cse

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