Sunday, April 15, 2012

Etch A Sketch Starts Its Own Campaign


The maker of Etch A Sketch is trying to put a positive spin on its status as a political insult with a new advertisement campaign. “Etch A Sketch is a lot like politics,” reads one ad. “There’s a lot of gray area.” This article was written by Sarah Wheaton. 

http://thecaucus.blogs.nytimes.com/2012/03/29/etch-a-sketch-starts-its-own-campaign/?scp=44&sq=marketing&st=cse

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