Last week, Madonna was on top of the world. Her latest album, “MDNA” (Interscope), opened at No. 1 on the Billboard charts, becoming her eighth release to reach the summit — among female performers, she is second only to Barbra Streisand, who has nine No. 1s. This article explains the new ways she has been marketing her music. This article was written by Ben Sisario.
http://mediadecoder.blogs.nytimes.com/2012/04/11/after-a-sprint-to-no-1-madonnas-album-suffers-a-sharp-2nd-week-drop/?scp=30&sq=marketing&st=cse
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