Over five days in January, a group of visitors to New York was treated to a private concert with the pianist Lang Lang at the Montblanc store, cocktails and a fashion show attended by the designers Oscar de la Renta and Diane Von Furstenberg, and a tour of Estée Lauder’s original office. This article was written by Stephanie Clifford.
http://www.nytimes.com/2012/04/15/business/global/american-brands-seek-favor-with-wealthy-chinese-tourists.html?scp=26&sq=marketing&st=cse
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