Coupon Deals and the Search for New Customers

Putting aside the apparent arbitrariness of the 50 percent new customers or bust yardstick, DW raises a good point when he suggests businesses — to the extent they can figure it out — ought to consider carefully how many of their vouchers go to new customers. But, at least to look at the experiences of Acropolis and Urban Escape, that seems to be not a bottom line but just one element of a bigger, more complicated picture.
This article was written by David Freedman.


http://boss.blogs.nytimes.com/2012/04/13/coupon-deals-and-the-search-for-new-customers/?scp=29&sq=marketing&st=cse