Sunday, April 15, 2012

Denny’s Uses Web Series to Speak to Young Adults

The commercials showing now for Denny’s depict homey restaurants where waitresses call customers “Hon” and feature the slogan “America’s Diner Is Always Open.” The campaign, by Gotham, New York, part of the Interpublic Group of Companies, is humorous but far from edgy, befitting a family restaurant. But in an effort to pitch Denny’s to consumers aged 18 to 25, the company is producing a Web series that strikes a decidedly more provocative tone. This article was written by Andrew Newman.

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