This article talks about the brand new movie The Hunger Games. It is currently the #1 movie in America. This article talks about how rare it was for the movie to be doing this well with the lack of funds it had to market the movie itself.
http://www.nytimes.com/2012/03/19/business/media/how-hunger-games-built-up-must-see-fever.html?scp=32&sq=marketing&st=cse&gwh=600002E086B1F79C979560B3BE3EAE6B
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